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Paperback Content, Creators & Human Beings: Going beyond the "impression" to create meaning in a world of hyperinformation Book

ISBN: B08C47SVCF

ISBN13: 9798662753846

Content, Creators & Human Beings: Going beyond the "impression" to create meaning in a world of hyperinformation

Branded content is ubiquitous today. It is effectively the soundtrack to the modern life. It can be disorienting or foundational, anxiety-inducing or relieving, exhausting or energizing.Marketing technology has made it easier to expand our digital reach but harder to connect with people on a human level. Placed within the larger context of an increasingly internet-based society, we see a generation that has never been more informationally wealthy,...

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Format: Paperback

Condition: New

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