Contemporary Strategic Marketing
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Book Overview
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http: //www.palgrave.com/business/brennan/
Format:Paperback
Language:English
ISBN:0230507204
ISBN13:9780230507203
Release Date:January 2008
Publisher:Bloomsbury Academic
Length:488 Pages
Weight:2.04 lbs.
Dimensions:1.1" x 7.4" x 9.7"
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