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Paperback Contemporary Strategic Management Book
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ISBN: 1403913277

ISBN13: 9781403913272

Contemporary Strategic Management

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A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.

Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved...

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Format: Paperback

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Business Business & Investing Economics

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