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Hardcover Contemporary Selling: Building Relationships, Creating Value Book
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ISBN: 1032692685

ISBN13: 9781032692685

Contemporary Selling: Building Relationships, Creating Value

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Format: Hardcover

$401.10
Releases Apr 14, 2025
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Book Overview

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.

The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. It is a comprehensive, holistic source of information about the...

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Business Business & Investing Economics

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