Contemporary Product Development: A Focus on Innovation

by John Sztykiel, Keith Edmund Ferguson, Moss Ingram

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Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them.

The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach...

Format:Paperback

Language:English

ISBN:1516524462

ISBN13:9781516524464

Release Date:November 2019

Publisher:Cognella Academic Publishing

Length:442 Pages

Weight:1.92 lbs.

Dimensions:0.9" x 8.0" x 10.0"

Related Subjects

Business Business & Investing

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Contemporary Product Development: A Focus on Innovation

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