Contem Marketing Research [With Disk]

by Roger H. Gates, Carl D. McDaniel, Roger McDaniel, Carl Jr.; Gates

No Customer Reviews

Select Format

Select Condition

Book Overview

This text takes a strong managerial approach while maintaining its strong, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and overall design. It also includes improved and extensive technology and Internet coverage, and integrates technology both within the content (in student exercises, activities, and special feature boxes), and outside the text with an instructor/student...

Format:Hardcover

Language:English

ISBN:0538885076

ISBN13:9780538885072

Release Date:January 1998

Publisher:Thomson South-Western

Length:1 Pages

Weight:4.02 lbs.

Dimensions:1.4" x 8.4" x 10.3"

Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Marketing Research

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Contem Marketing Research [With Disk]

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us