Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

by John F. Sherry Jr.

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Scholarly and extensively footnoted, the book is meant to be used as a sourcebook for anthropological research. . . . The book′s primary audience should be marketing and anthropology researchers, and graduate students, faculty, and researchers. --P. G. Kishel in Choice "As a business person responsible for the development of advertising strategies and advertising campaigns, I was impressed with the contributors′ willingness and desire...

Format:Paperback

Language:English

ISBN:080395753X

ISBN13:9780803957534

Release Date:May 1995

Publisher:Sage Publications, Inc

Length:482 Pages

Weight:1.50 lbs.

Dimensions:1.3" x 6.2" x 9.1"

Related Subjects

Business Business & Investing Economics Marketing Politics & Social Sciences Research

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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

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