Contemporary Direct and Interactive Marketing (Third Edition)

by Martin Baier and Lisa D. Spiller

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Decades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same. This third edition recognizes the growth of... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1933199377

ISBN13:9781933199375

Release Date:January 2012

Publisher:Racom Communications

Length:466 Pages

Weight:1.60 lbs.

Dimensions:1.1" x 7.0" x 10.0"

Related Subjects

Business Business & Investing Direct Economics Marketing

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Contemporary Direct and Interactive Marketing (Third Edition)

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