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Business & Investing Books > Marketing & Sales Books
Mass Market Paperback Consumption Values and Market Choices Book
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ISBN: 0538805633

ISBN13: 9780538805636

Consumption Values and Market Choices

by , ,
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This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing...

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Format: Mass Market Paperback

Condition: Good

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