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Business & Investing Books > Marketing & Sales Books
Paperback Consumerism, 4th Ed. Book
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ISBN: 0029001501

ISBN13: 9780029001509

Consumerism, 4th Ed.

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Format: Paperback

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Book Overview

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and...

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Business Business & Finance Business & Investing Commerce Consumer Behavior Economics Marketing Marketing & Sales Politics & Social Sciences Reference

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