Consumer Research: Introspective Essays on the Study of Consumption

by Morris B. Holbrook

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Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field. Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer...

Format:Paperback

Language:English

ISBN:0803972970

ISBN13:9780803972971

Release Date:June 1995

Publisher:Sage Publications, Inc

Length:432 Pages

Weight:1.30 lbs.

Dimensions:1.0" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Consumer Research: Introspective Essays on the Study of Consumption

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