Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

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In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide , this book breaks down the myth of brands and puts the power back in consumers' hands. The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is...

Format:Paperback

Language:English

ISBN:0771070047

ISBN13:9780771070044

Release Date:February 2012

Publisher:Emblem Editions

Length:288 Pages

Weight:0.60 lbs.

Dimensions:0.6" x 5.1" x 8.0"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

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