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Paperback Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World Book
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ISBN: 0771070047

ISBN13: 9780771070044

Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

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In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide , this book breaks down the myth of brands and puts the power back in... This description may be from another edition of this product.

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Format: Paperback

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Business Business & Investing Economics Social Science Social Sciences

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