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Paperback Consumer Packaging Strategy: Localisation in Asian Markets Book
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ISBN: 1032324031

ISBN13: 9781032324036

Consumer Packaging Strategy: Localisation in Asian Markets

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Format: Paperback

Condition: New

$59.78
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Book Overview

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

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Business Business & Investing Design Economics Engineering Technology

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