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Business & Investing Books > Marketing & Sales Books
Paperback Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer Book
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ISBN: 0749442921

ISBN13: 9780749442927

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

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Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme.

Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do,...

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Format: Paperback

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Related Subjects

Business Business & Investing Consumer Behavior Economics Marketing Marketing & Sales Research

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