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Paperback Consumer Demographics and Behaviour: Markets Are People Book
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ISBN: 9400793235

ISBN13: 9789400793231

Consumer Demographics and Behaviour: Markets Are People

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Format: Paperback

Condition: New

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Book Overview

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning...

Related Subjects

Business Business & Investing Economics Political Science Politics & Social Sciences Social Science Social Sciences

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