Consumer Demographics and Behaviour: Markets Are People
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Book Overview
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning...
Format:Paperback
Language:English
ISBN:9400793235
ISBN13:9789400793231
Release Date:January 2014
Publisher:Springer
Length:214 Pages
Weight:0.74 lbs.
Dimensions:0.5" x 6.1" x 9.2"
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