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Paperback Consumer Democracy: The Marketing of Politics Book

ISBN: 0521545242

ISBN13: 9780521545242

Consumer Democracy: The Marketing of Politics

(Part of the Communication, Society and Politics Series)

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Format: Paperback

Condition: New

$36.25
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Book Overview

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish...

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