Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China

by Kelly Tian and Lily Dong

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A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project.

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption...

Format:Paperback

Language:English

ISBN:0415854628

ISBN13:9780415854627

Release Date:April 2013

Publisher:Routledge

Length:176 Pages

Weight:0.60 lbs.

Dimensions:0.5" x 6.1" x 8.3"

Related Subjects

Political Science Politics & Social Sciences Social Science Social Sciences

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Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China

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