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Paperback Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China Book

ISBN: 0415854628

ISBN13: 9780415854627

Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China

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Format: Paperback

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Book Overview

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project.

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption...

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