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Paperback Consumer Behaviour Book
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ISBN: 1526450011

ISBN13: 9781526450012

Consumer Behaviour

by and
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Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.

The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.


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Format: Paperback

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Business Business & Investing Economics

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