Consumer Behaviour
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Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. New...
Format:Paperback
Language:English
ISBN:1526450011
ISBN13:9781526450012
Release Date:May 2019
Publisher:Sage Publications Ltd
Length:576 Pages
Weight:2.80 lbs.
Dimensions:1.0" x 7.4" x 9.5"
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