Consumer Behaviour

by Martin Evans, Ahmad Jamal, Gordon Foxall

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Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans , Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to...

Format:Paperback

Language:English

ISBN:0470093528

ISBN13:9780470093528

Release Date:April 2006

Publisher:John Wiley & Sons, (UK)

Length:404 Pages

Weight:2.50 lbs.

Dimensions:0.8" x 7.6" x 10.1"

Related Subjects

Business Business & Investing Economics

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