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Paperback Consumer Behaviour Book
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ISBN: 0198786239

ISBN13: 9780198786238

Consumer Behaviour

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In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research have an impact on today's marketing professionals.

The latest behavioral, psychological, and sociological approaches are presented alongside emerging techniques, such as the analysis of big data, integrating digital experiences, and the continuing...

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Format: Paperback

Condition: Good

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