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Hardcover Consumer Behaviour in Tourism Book
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ISBN: 0367495635

ISBN13: 9780367495633

Consumer Behaviour in Tourism

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Format: Hardcover

Condition: New

$180.00
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Book Overview

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.

This fourth edition has...

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Business Business & Investing Economics Travel

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