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Paperback Consumer Behaviour: Applications in Marketing Book
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ISBN: 1473919509

ISBN13: 9781473919501

Consumer Behaviour: Applications in Marketing

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Format: Paperback

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Book Overview

'A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.' Professor Byron Sharp, Ehrenberg-Bass Institute, University of South... This description may be from another edition of this product.

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Business Business & Investing Economics

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