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Paperback Consumer Behaviour and the Arts: A Marketing Perspective Book
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ISBN: 0367207303

ISBN13: 9780367207304

Consumer Behaviour and the Arts: A Marketing Perspective

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Format: Paperback

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Book Overview

Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry.

This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering...

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