Consumer Behavior
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Book Overview
CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0324271972
ISBN13:9780324271973
Release Date:November 2005
Publisher:Thomson South-Western
Length:774 Pages
Weight:4.20 lbs.
Dimensions:1.2" x 8.8" x 11.1"
Customer Reviews
2 ratings
consumer behavior
Published by Thriftbooks.com User , 15 years ago
described the book as "like new" was not in like new condition. other than that, the book was ok.
The bible of consumer behavior!
Published by Thriftbooks.com User , 25 years ago
This is the foremost consumer behavior text in the world. I would highly recommend this book for all students and professionals interested in marketing and the study of what makes consumers buy.
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