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Paperback Consumer Behavior Book
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ISBN: 1119912415

ISBN13: 9781119912415

Consumer Behavior

by and
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In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.

The authors draw on extensive consumer behavior research and teaching...

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Format: Paperback

Condition: New

$96.05
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