Consumer Behavior in Asia: Issues and Marketing Practice

by Tsang-Sing Chan and Erdener Kaynak

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Understand the Asian consumer's demands and effective marketing strategies The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:078900691X

ISBN13:9780789006912

Release Date:July 1999

Publisher:Routledge

Length:130 Pages

Weight:0.88 lbs.

Dimensions:0.5" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics Travel

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Consumer Behavior in Asia: Issues and Marketing Practice

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