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Business & Investing Books > Marketing & Sales Books
Hardcover Consumer Behavior: Building Marketing Strategy [With CDROM] Book
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ISBN: 0077645553

ISBN13: 9780077645557

Consumer Behavior: Building Marketing Strategy [With CDROM]

by , , , et al.
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Format: Hardcover

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Book Overview

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changesin internet, mobile and... This description may be from another edition of this product.

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Research

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