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Consumer Behavior: Building Marketing Strategy [With CDROM]
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Book Overview
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0077645553
ISBN13:9780077645557
Release Date:February 2012
Publisher:Irwin/McGraw-Hill
Length:772 Pages
Weight:3.35 lbs.
Dimensions:1.1" x 7.9" x 10.3"
Related Subjects
Business Business & Finance Business & Investing Economics Marketing Marketing & Sales ResearchCustomer Reviews
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