Consumer Behavior & Marketing Strategy
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Book Overview
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0073529850
ISBN13:9780073529851
Release Date:January 2007
Publisher:Irwin/McGraw-Hill
Length:555 Pages
Weight:2.75 lbs.
Dimensions:1.0" x 8.2" x 10.3"
Customer Reviews
3 ratings
Fast Service
Published by Thriftbooks.com User , 14 years ago
I purchased this book for a class and received it within days. There is more highlighting and use than indicated on the original review. Other than that, great buy for a used book. If you have a tight budget and need a textbook quickly, use this company.
although..
Published by Thriftbooks.com User , 17 years ago
although there happened sth wrong but they gave me the efficient way to solve the problem. thanks a lot..
Consumer Behavior and marketing strategy
Published by Thriftbooks.com User , 17 years ago
Most Consumer Behavior books I read confused me with a wide array of definitions, issues and topics that are not interweaved well enough, however, this book was different. This book wonderfully explained the concept of means-end analysis and once you understand this important concept, you could breeze through all the remaining chapters. well written, good case examples and more.
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