Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

by Marieke de Mooij

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Book Overview

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1412979900

ISBN13:9781412979900

Release Date:September 2010

Publisher:Sage Publications, Inc

Length:403 Pages

Weight:1.50 lbs.

Dimensions:0.7" x 7.3" x 9.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Global Health, Fitness & Dieting Health, Fitness & Dieting

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

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