Consumer Behavior: A Framework

by John C. Mowen

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The Internet is transforming the world of consumer behaviour. This book reflects this change by providing: extensive coverage of how the Internet has widened the choices facing consumers; extensive... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0130169722

ISBN13:9780130169723

Release Date:July 2000

Publisher:Prentice Hall

Length:350 Pages

Weight:1.22 lbs.

Dimensions:0.6" x 7.5" x 9.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Consumer Behavior Economics Marketing Marketing & Sales Research

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Consumer Behavior: A Framework

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