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Loose Leaf Loose Leaf for Consumer Behavior Book
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ISBN: 1266827382

ISBN13: 9781266827389

Loose Leaf for Consumer Behavior

by , , , et al.
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Format: Loose Leaf

Condition: New

$192.01
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Book Overview

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications,...

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Business Business & Investing Economics

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