Construction Marketing: Strategies for Success

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This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses...

Format:Paperback

Language:English

ISBN:0333692780

ISBN13:9780333692783

Release Date:May 1998

Publisher:MacMillan

Length:264 Pages

Weight:0.82 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics Engineering Technology

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Construction Marketing: Strategies for Success

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