Constructing Effective Questionnaires
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Book Overview
At the heart of all successful survey research is asking the right questions. Constructing Effective Questionnaires is intended for all who commission, conduct, and evaluate research based on asking questions. This book offers Robert Peterson′s pragmatic perspective on questionnaire construction - one based on a balance of personal experience plus in-depth knowledge of the conceptual and methodological literature of the behavioral...
Format:Paperback
Language:English
ISBN:0761916415
ISBN13:9780761916413
Release Date:January 2000
Publisher:Sage Publications, Inc
Length:152 Pages
Weight:0.65 lbs.
Dimensions:0.4" x 7.1" x 9.9"
Related Subjects
Marketing Politics & Social Sciences Research Science & Math Social Science Social SciencesCustomer Reviews
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