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Hardcover Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage Book
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ISBN: 1633697002

ISBN13: 9781633697003

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

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Format: Hardcover

Condition: Very Good*

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Book Overview

Business Models for Transforming Customer Relationships

What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?

This is the promise of a connected strategy. New forms of connectivity--involving...

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