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Paperback Conjoint Measurement: Methods and Applications Book

ISBN: 3642090567

ISBN13: 9783642090561

Conjoint Measurement: Methods and Applications

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Format: Paperback

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Book Overview

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory),...

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