Conjoint Analysis in Marketing Research: Fundamentals - Methods - Applications - Critical Assessment

by Michael Lang

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Seminar paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, AKAD University of Applied Sciences Stuttgart, language: English, abstract: "Conjoint analysis has become one of today's most widely used marketing research tools. It goes beyond simple surveys, providing a more realistic approach to understanding customers attitudes, opinions, and behaviors." (Orme, 2010, p. 7) The...

Format:Paperback

Language:English

ISBN:3640830741

ISBN13:9783640830749

Release Date:February 2011

Publisher:Grin Verlag

Length:32 Pages

Weight:0.12 lbs.

Dimensions:0.1" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics Language Arts

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Conjoint Analysis in Marketing Research: Fundamentals - Methods - Applications - Critical Assessment

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