Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

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Despite its history as a contentious issue in agency-client relations, conflicts of interest remain a relatively undeveloped topic in both the professional and academic literature on advertising and marketing. As a step toward the development of a deeper understanding of the state of contemporary practices relating to conflict norms, Conflict Policy and Advertising Agency-Client Relations surveys and integrates three somewhat disparate bodies of relevant...

Format:Paperback

Language:English

ISBN:1601986041

ISBN13:9781601986047

Release Date:October 2012

Publisher:Now Publishers

Length:102 Pages

Weight:0.65 lbs.

Dimensions:0.2" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

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