Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Succ

As I was about to read this book, frankly, I was somewhat deterred by its title just as I was before reading Marilyn Ross's Shameless Marketing for Brazen Hussies. Titles such as these seem so blatant, so self-serving, so crass, so....In fact, the same can be said of the content in these two books as well as in Allen's Confessions of Shameless Internet Promoters. And that is precisely the key point: because each of us receives each day (on average) about 3,000 (or is it 30,000?) "messages" of various kinds, it is more difficult now than ever before to penetrate all the noise and all the clutter. We now live in what Tom Davenport and John Beck call "the attention economy." The most valuable currency is gaining the interest and attention of others and then, over time, earning their respect and trust. As a result, we should feel no shame when aggressively promoting ourselves if we do so with honesty and integrity; people buy from other people, not from companies. Nor should we feel any shame when aggressively promoting a product or service if it is of sufficient quality, fills a legitimate need, is priced fairly, and delivers substantial value. To those who complain that women seem "brazen" when doing so, I say "Get over it."In this volume, Allen introduces each of the 13 chapters with her own thoughts about the given subject (e.g. "You Cannot Not Market" and "Building Your Unique Brand Recognition") and then several of the 68 guest contributors share their own thoughts, feelings, experiences, advice, etc. Inevitably, the value of individual segments will be determined almost entirely by the specific deeds and interests of each reader. All of the contributors' comments are worth sharing but not all of them are immediately relevant to each reader's circumstances. However, I think the entire book should be read and then re-read. Circumstances change, frequently without warning. We may need tomorrow or next week what we do not need today. In The Art of War, Sun Tzu observes that every battle is won or lost before it is fought. There is much to be said for "shameless" preparation. For many, Chapter One ("An Introduction to Shameless Self Promotion") may well be the most valuable portion of the book because it provides all manner of reassurances that shameless self promotion really is legitimate, indeed imperative in today's marketplace IF (huge "if") it is conducted with honesty and integrity as well as tenacity. Allen provides a brief quotation on the title page of each chapter. For Chapter One, "If you don't blow your own horn someone else will use it as a spittoon." (Anonymous) Brief contributions by five marketing "gurus" -- Jeffrey Storie, Mark Victor Hansen, Don Taylor, Dana Burke, and Rick Segel -- then follow.While reading this book, I frequently made connections between it and another book I read recently, Phillip McGraw's Self Matters: Creating Your Life from Inside Out. Directly or indirectly, Allen and most of her 68 contributors assert that

The many personal sagas, strategies and stories of shameless self-promoters in Debbie Allen's book clearly show that there are many paths to success. The fast track, though, means stepping up to the plate and striking at the balls until you hit the home run. This book will give you the instruction, inspiration and confidence to be a heavy hitter.

In Confessions Of Shameless Self Promoters: 68 Marketing Gurus Share Secrets, Strategies, And Unique Ideas That Will Take You To The Next Level Of Success, Debbie Allen presents a coherent explanation of self-promotion and why it works in the business world. She goes on to show the reader how to build a strong referral base of shameless fans; give away one's services or products in order to create more business; how to network as a means of showcasing expertise; why brand identity and business is crucial to success in today's competitive marketplace; the use of unique direct-mail strategies to make anyone stand out from the crowd of competitors; cutting-edge Internet marketing secrets to high-profile a business; acquire a wealth of media attention; even why the readers themselves should write a book for self-promotion -- and having written one, how to market it. Confessions Of Shameless Self Promoters is packed with useful, usable, practical and effective information, strategies and tactics that would benefit any entrepreneur regardless of the nature of their service or product.

Debbie Allen has done a great job writing and assembly 68 other marketing gurus to create a wonderful book; it will be a must-have promotional resource and reference for years to come. Needless to say, Confessions of Shameless Self-Promoters is already playing a huge role in helping me to be a successful writer, speaker, and consultant by helping me become a better SELF PROMOTER. Debbie Allen's wisdom is easy to follow - but more than that it is right on! I guarantee that if you read this book you will have tons of ideas for promoting yourself - it's incredible. Debbie Allen has put together ideas from other proactive thinkers; they cover each topic using: smart thinking, system thinking, futuristic thinking, and positive thinking. Proactive thinkers are highly motivated, achieve their dreams, recognize opportunities, overcome failures, have exceptional values, and promote good change. If you are truly seeking the kind of success and abundance that makes your life 100% livable - you must get this book. Some of the ideas she promotes are found in SUCCESS BOUND, another book built on learning how to live a proactive life by eliminating the fear of failure.I found myself jumping around to various sections of the book because there were so many areas that I wanted to read right away. I will be going through this book on a daily basis for many days, weeks, and months ahead. I recommend you read it and absorb the wisdom and truths of this book and let them seep deep into your subconscious mind. Then step out and BE A SHAMELESS SELF PROMOTER.

What an incredible gathering of creative ideas! Hundreds of marketing secrets shamelessly shared. A must-read! I'm proud to be one of the 68 pros who contributed to this book. Highly recommended.