Conducting Market Research for International Business
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Book Overview
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Format:Paperback
Language:English
ISBN:1606490257
ISBN13:9781606490259
Release Date:February 2009
Publisher:Business Expert Press
Length:120 Pages
Weight:0.05 lbs.
Dimensions:0.3" x 6.0" x 9.0"
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