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Paperback Conducting Market Research for International Business Book

ISBN: 1606490257

ISBN13: 9781606490259

Conducting Market Research for International Business

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

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Format: Paperback

Condition: New

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