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Hardcover Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development Book
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ISBN: 1588292533

ISBN13: 9780275967987

Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

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Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development. Adapting the idea of concept marketing, these communities have found a niche or specialty to create community recognition and serve as a basis for garnering external investment, tourism, and...

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Format: Hardcover

Condition: New

$86.98
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Political Science Politics & Social Sciences Social Science Social Sciences

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