Complete 21st Century Travel Marketing Handbook, the (Trade)

This outstanding book should be read by anyone who is interested in travel,tourism and hospitality marketing.The nine sections of the book contain 64 articles written by a leader of some aspect of the industry(e.g. Cruise Line CEO's).Insight is provided on the marketing utizied by the various components in the industry as well as future trends. The book is easy reading and provdes interesting, needed and important information. This book is a must read both for practitioners and members of the academic community..