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Business & Investing Books > Management & Leadership Books
Hardcover Competitor Intelligence: How to Get It; How to Use It Book
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ISBN: 0471809675

ISBN13: 9780471809678

Competitor Intelligence: How to Get It, How to Use It

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Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.

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Format: Hardcover

Condition: Very Good

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Business Business & Investing Economics Leadership Management & Leadership

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