Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

by Sylvia M. Chan-Olmsted and Chan-Olmsted

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Book Overview

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components...

Format:Paperback

Language:English

ISBN:0805862110

ISBN13:9780805862119

Release Date:September 2005

Publisher:Routledge

Length:384 Pages

Weight:0.80 lbs.

Dimensions:0.6" x 6.1" x 9.0"

Related Subjects

Business Business & Investing Economics Engineering Social Science Social Sciences Technology

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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

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