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Paperback Competitive Strategy for Dummies Book

ISBN: 0470779306

ISBN13: 9780470779309

Competitive Strategy for Dummies

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess...

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Format: Paperback

Condition: New

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