An Analysis of Michael E. Porter's Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Michael E. Porter's 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best policy for firms to become more successful was to focus on expanding their market share, he was able to establish that the credibility of the argument was...
Format:Paperback
Language:English
ISBN:1912128802
ISBN13:9781912128808
Release Date:July 2017
Publisher:Macat Library
Length:128 Pages
Weight:0.30 lbs.
Dimensions:0.3" x 5.1" x 7.8"
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