Competitive Positioning: The Key to Market Success

This a powerful tool for any one wanting to create and sustain a superior position in the marketplace. Models throughout the book outline marketing dynamics and strategies.Besides strategic market planning and competitive market analysis, market segmentation and portfolio planning are covered in depth. This is an excellent battlefield manual for the marketplace. Marketing positions are analysed from many angles while strengths and weaknesses of the various models are covered.

An excellent book for those who are preparing for an examination in Marketing and for those who are in the Marketing Profession.This book contains the most up to date contemporary thinking on marketing and surely has redefined what marketing really is. After reading this book, I suddenly realise that I knew so little about what marketing is all about all these while.