Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
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Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case...
Format:Paperback
Language:English
ISBN:0333613511
ISBN13:9780333613511
Release Date:May 1994
Publisher:MacMillan
Length:384 Pages
Weight:1.18 lbs.
Dimensions:0.8" x 6.1" x 9.2"
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