Competitive Intelligence for Dummies

by Jim Underwood

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Make competitive intelligence part of your business practice--and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject...

Format:Paperback

Language:English

ISBN:1118451023

ISBN13:9781118451021

Release Date:July 2013

Publisher:For Dummies

Length:384 Pages

Weight:1.33 lbs.

Dimensions:0.8" x 7.4" x 9.2"

Related Subjects

Business Business & Investing Economics

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