Competitive Branding: Winning in the Market Place with Value-Added Brands

by Torsten H. Nilson

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Anbieter haben es immer schwerer, neue Marken und damit eine überzeugende Identität nachhaltig am Markt zu etablieren. Der Autor, ein erfahrener Consultant im internationalen Geschäft, zeigt dem Leser, wie er seine Marktanteile ausweitet und Wettbewerbsvorteile gewinnen kann: Die Formel hei t Aufwertung des Markennamens. Theorien sowie Hilfmittel und Techniken werden an zahlreichen Fallstudien erläutert. (8/98)

Format:Hardcover

Language:English

ISBN:0471984574

ISBN13:9780471984573

Release Date:November 1998

Publisher:Wiley

Length:248 Pages

Weight:1.09 lbs.

Dimensions:0.9" x 6.2" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales Sales Sales & Selling

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Competitive Branding: Winning in the Market Place with Value-Added Brands

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